Many people don’t really know how a SEO company will help them out in today’s frenetic marketing landscape. If you want to figure out how they can help you with a lot of different elements, you will need to understand how optimization cycles work and how some simple techniques can help build a lot of traffic to your page. This is something that most people don’t understand, until they are in the fray of things. The following, for example, is meant to highlight what a company can do with ecommerce elements. There are several things that can be done to help with traffic to a site and get conversions at the same time. How that can happen is a matter of cycling through a lot of different options, either on your own or through the hiring of a good company that knows how to implement the right protocol.
At first glance, you may think that the role of a SEO company could be filled in by anyone with a little bit of time on their hands. That’s wrong, as you will find out, there are a lot of moving parts that take up time. You may have a few hours on a daily basis to work on your site, but at the end of the day, you’re going to find yourself out luck and within a lot of problems moving forward. Taking enough time is not what will help you in the rat race to the top of any search engine, you will need strategy, and that’s what a good company will give you. Long term strategies always trump fly by night SEO operations, and it’s evidenced by the following.
Ditching Content in Favor of Influence
You will hear the adage, content is king, repeated a lot on the internet. You will find that this is absolutely true in many cases, but when it comes to ecommerce relationships, you will find that it’s hard to comply with. Yes you could have a great deal of positive content, but you will find that things start to really fall apart when it comes to marketing the right elements moving forward. If you want to work with content, that’s fine, a good firm will do that, but they’ll recommend something more influential, and that’s link positions.
Getting backlinks is a great thing and it can move traffic to your site that was previously going to other areas. You may not think that this is going to pay off, but when you see the traffic spike to your pages, you will see a huge influence overall.
Moving The Dead Links Online
Right now there are companies going out of business. These companies have thousands of links pointing to them, and you’ll be surprised how many are just sitting on parked domains doing nothing but giving away leverage to sales people that are looking to make a profit off domain names. You will want to usurp that traffic by locating where people are linking to dead domains, and things along those lines. Finding them is as simple as doing a quick search online. Now, moving the dead links to your site is something of a nuanced thing.
The average person is not going to infiltrate some of these large scale sites, but a good SEO company will know how to contact someone and get them to remove a dead link in favor of a good link. This is a win/win situation for the content producer and will help you get slowly more influential online. Imagine a dead brand and dot com that has tens of thousands of links. (Blockbuster comes to mind), and you will start to see how usurping their links can help you greatly. This seems simple, but you’ll find that a professional will have more traction than an individual every time.
Buying The Dead Links Going On Sale
There are a lot of websites that are going on sale right now. They are being auctioned off or are being given back to the general population. If you want to purchase one of these dead sites and point them to your site, you will have a serious amount of influence. You may even find that some high level blogs, mainstream media sites and others have links going to dead sites that you can pick up. Finding an expired listing is easy, but finding one with high page rank, that’s something of a harder find.
Once found, you can purchase the domain name and set it up to redirect to your site and gain a ton of traffic. Imagine the world of books, and the person that was able to leverage the purchase of domains that were related to “Borders” once the dust settled from their closure. Once you start thinking about that, you will see why you need the helping hands of a professional rate SEO firm.
This is all about links and not content. Content marketing is good, but linking your way to the top is still valuable, assuming that you do it with the right framework and with the right tips in your direction. It’s easy to get penalties this way, so be careful, and let a professional handle it.