You could bet that every one of your nieces or even nephews wears one of those small brightly colored armbands called rainbow loom bands. A recent attack of love for DIY has claimed our little kids and convinced them to mass produce trinkets made out of these little rubber bands. Pioneered by a Malaysian immigrant to the US in 2011, the “rainbow loom band” craze, as some may call it, has earned its creator approximately £80M to date. Originally for bracelets, the rubber bands have evolved into hair bands, earrings, even for some talk show celebrities: underwear’s and suits.
However, let me tell you of a time when it wasn’t as complicated. All you had to do was order custom-made rubber bracelets to show your style, your affiliation, your business or your cause.
The innocuous rubber bracelets were probably popularized by Lance Armstrong, the popular cancer survivor slash racing cyclist, whose motto “LiveStrong” was worn by many in bright yellow arm bands. Then, the breast cancer group had their pink bracelets, the WWJD group had their blue, the anti-genocide group had their white, and list went on.
Thus, we could believe, that the humble rubber bracelets went to become a popular and affordable method to wear our cause. It was easy to buy, to wear, to flaunt to your colleagues. Rubber bracelets are usually wide and bright-colored, thus easily seen, identifiable and memorable. Thank God, no “looms” required.
There are actually variations to the rubber bracelets:
- Standard Debossed – the band that started it all, plain bracelet with debossed text for your message, cause or business
- Debossed painted – standard debossed with a color fill for your text
- Swirled – debossed bracelets with two or more colors swirled together
- Segmented – debossed bracelet with two to three color segments
- Keychain bands – great for more utilitarian purposes
- ¾” wristbands
- 1” wristbands – twice the size of standard debossed; bolder and more identifiable
- Slap wristbands – old school approach to the new generation bracelet
Are rubber bracelets still relevant then, in the midst of DIY-crazy kids hovering over plastic looms during their free time? Yes!
- There still is a great market for message advertising and distribution using these catchy bracelets. These bracelets are still great advertising space -mobile advertising space with wearers actually flaunting them proud.When adults think about marketing and advertising, they think of banner ads, television and radio commercials, pictures in magazines and billboards. Many brand markers and logos are everywhere in society where they carefully designed to allow someone to know the company and product subconsciously. This advertising niche is where rubber bracelets fit well.
- The bracelets make excellent party favors and souvenirs. They are sturdy, fashionable and easily customizable to express the individuality of a person, a group or a business.The available ways to design it make creating a unique band for your event easy and stress-free.
- They are great fundraising items due to the relative ease that you could purchase them. Affordable, ready-made and hassle-free, they are great selling items in fairs, festivals or concerts. You may find cheap and affordable manufacturers for these babies online. From 50 cents to 2 dollars, depending on style and quantity, many sellers online can provide you your heart’s desire. Including shipping costs and other fees, you are sure to find good deals that will suit your budget and design needs.
Now you see that you don’t have to hunch over little plastic looms to make bracelets that speak individuality when you can easily be buy rubber bracelets- at a better price and better quality. Instead of “weaving”, try spending some real bonding time with your little tykes-playing, interacting, and actually having fun.